Florian Dost : rechercher sur Z-Library

Le plus grand référentiel d'articles scientifiques au monde. 70,000,000+ d'articles gratuitement.

Don't use scam websites

Livres
Articles (15)
Les plus populaires
Liste
- Liste
- Tableau

1

Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods

Dost, Florian, Phieler, Ulrike, Haenlein, Michael, Libai, Barak

Journal:

Journal of Marketing

Année:

2018

Langue:

english

Fichier:

PDF, 390 KB

english, 2018

2

A non-linear causal network of marketing channel system structure

Journal:

Journal of Retailing and Consumer Services

Année:

2015

Langue:

english

Fichier:

PDF, 692 KB

english, 2015

3

Measuring willingness to pay as a range, revisited: When should we care?

Florian Dost, Robert Wilken

Journal:

International Journal of Research in Marketing

Année:

2012

Langue:

english

Fichier:

PDF, 787 KB

english, 2012

4

A meta-analysis of price change fairness perceptions

Tarrahi, Farid, Eisend, Martin, Dost, Florian

Journal:

International Journal of Research in Marketing

Année:

2015

Langue:

english

Fichier:

PDF, 266 KB

english, 2015

5

The positive effect of contextual image backgrounds on fluency and liking

Maier, Erik, Dost, Florian

Journal:

Journal of Retailing and Consumer Services

Année:

2018

Langue:

english

Fichier:

PDF, 725 KB

english, 2018

6

The Effect of Electronic Shelf Labels on Store Revenue

Boden, Joe, Maier, Erik, Dost, Florian

Journal:

International Journal of Electronic Commerce

Année:

2020

Fichier:

PDF, 3.38 MB

2020

7

The double benefits of consumer certainty: combining risk and range effects

Maier, Erik, Wilken, Robert, Dost, Florian

Journal:

Marketing Letters

Année:

2015

Langue:

english

Fichier:

PDF, 288 KB

english, 2015

8

On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges

Dost, Florian, Wilken, Robert, Eisenbeiss, Maik, Skiera, Bernd

Journal:

Journal of Retailing

Année:

2014

Langue:

english

Fichier:

PDF, 1.39 MB

english, 2014

9

Value-based pricing in competitive situations with the help of multi-product price response maps

Dost, Florian, Geiger, Ingmar

Journal:

Journal of Business Research

Année:

2017

Langue:

english

Fichier:

PDF, 5.67 MB

english, 2017

10

Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products

Maier, Erik, Dost, Florian

Journal:

Journal of Retailing and Consumer Services

Année:

2018

Langue:

english

Fichier:

PDF, 3.87 MB

english, 2018

11

Marketing innovations to old-age consumers: A dynamic Bass model for different life stages

Pannhorst, Matthias, Dost, Florian

Journal:

Technological Forecasting and Social Change

Année:

2019

Langue:

english

Fichier:

PDF, 2.43 MB

english, 2019

12

Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting

Geiger, Ingmar, Dost, Florian, Schönhoff, Alejandro, Kleinaltenkamp, Michael

Journal:

Industrial Marketing Management

Année:

2015

Langue:

english

Fichier:

PDF, 1.83 MB

english, 2015

13

Revisiting firm-created word of mouth: High-value versus low-value seed selection

Dost, Florian, Sievert, Jens, Kassim, David

Journal:

International Journal of Research in Marketing

Année:

2016

Langue:

english

Fichier:

PDF, 809 KB

english, 2016

14

E-Commerce Effects on Energy Consumption: A Multi-Year Ecosystem-Level Assessment

Dost, Florian, Maier, Erik

Journal:

Journal of Industrial Ecology

Année:

2017

Langue:

english

Fichier:

PDF, 481 KB

english, 2017

15

Proximity Begins with a Smile, But Which One? Associating Non-duchenne Smiles with Higher Psychological Distance

Bogodistov, Yevgen, Dost, Florian

Journal:

Frontiers in Psychology

Année:

2017

Langue:

english

Fichier:

PDF, 1.81 MB

english, 2017